About the studio
3fs in a nutshell
We work on products, not projects. This implies long-term commitment and a high level of responsibility and accountability on our part. Our extensive track record of digital products created for acclaimed companies or in partnership with them, our successful ventures and numerous internal innovations reflect our level of commitment and expertise.
Established companies turn to us in pursuit of new opportunities, for consulting on the digital strategy level and for the cutting-edge execution. Our mindset, teams and work are set to global scale. Yet we remain committed to the founding values of community and environment we derive from and we appreciate high-end craftsmanship, reliability and passion.
We strive for a flat, non-hierarchical company. We organise our work in dedicated full-stack product teams, with the necessary knowledge, talent and resources. Product teams are supported by research units which are in charge of testing new technologies, exploring digital trends, methodologies and approaches. Teams exchange information and experience through knowledge-sharing mechanisms and use collaborative approach, but they rarely share their members. Our nonpareil ways of working do not employ micromanagement, but responsible, knowledgeable, venture-level talents. It relies on clear performance indicators that we co-decide upon and internalise.
Our roots and headquarters are in Slovenia, with development and production done in three offices in the region, and with a long-standing presence in Scandinavia and Canada.



- Designer and engineer reviewing the latest version of a mobile application.
- Partner attendees and 3fs members elaborating product concepts during a workshop.
- Open house event brings together people from inside and outside the company.
Our roots
We started off as a team of eager propeller heads, pioneering the area of co-creation of internet (technology and content wise) in this part of Europe. We were co-authors of the first social community dedicated to knowledge-sharing in the fields of coding, design and marketing of digital products. Within this community and through cooperation, we got to know each other well, gained a good insight into talents, abilities, skills and knowledge in the area (this has proved to be important to this day). When we established our own company, work began on the nail.
Our first business opportunity was work for Scandinavian telecommunication companies at the time of large 3G technology and video telephony span. This industry is still one of our main areas of business and expertise. But over the years, we have also been able to prove our abilities in the media, finance and healthcare industries, and we have dived into the digital world of content – the gaming industry and cyber art projects in particular.
Today, we are a regionally recognised company with the ability to transform ideas into finished products from the ground up, regardless of the complexity. We continue to work with latest, most advanced technologies. We have an in-depth understanding of the end user and excellent insight into the global market. We appreciate immaculate design. These are some of the reasons established international companies repeatedly turn to us.
What we value

Overdeliver
We keep our promises, and try to surpass them – moving technology, design and production boundaries further. Always. We do not stop at what’s expected of us. Ever.

Craftsmanship
The Kaizen principle of constant improvement is what we expect from ourselves, and our partners have thus come to expect from us. We have high standards and even higher ambitions. However, we acknowledge the importance of keeping both feet on the ground, humble and aware that we are craftsmen of the trade, hoping to become real artists someday.

Fit in or move along
We respect each other, embrace diversity and do not tolerate intolerance. We adopt only positive changes to the company culture. Towards even more open, more productive, more agile, environment- and people-friendly company.
Public funding
GenPSE – Genomic Ecosystem
Co-financed (507.987 €) by the Slovenian Ministry of Economic Development and Technology & the European Union, from the European Regional Development Fund (www.eu-skladi.si).
The aim of GenPSE project is to develop an ecosystem for the decentralized management and utilisation of genomic, physiological and health data. The project addresses the approaches of acquiring, storing, utilising, interpreting and sharing of genomic, physiological and health data. The project solves the key issues, related to the treatment of data that, due to its sensitivity, could not be systematically collected and used so far.
The operation is conducted as part of the Priority Area: 1.2 "Strengthening enterprise investment in research and innovation and encouraging integrations and synergies between companies, research and development centers and the educational sector."
Awake – Advanced medical simulations
Co-financed (1,073,532,41 €) by the Slovenian Ministry of Economic Development and Technology & the European Union, from the European Regional Development Fund (www.eu-skladi.si).
Awake 2.0 aims to develop a cohesive ecosystem for capturing clinical and environmental data, storing data sets in the cloud and displaying them in the context of augmented reality. The project addresses the methods of clinical and non-clinical data capture (ECG or environmental data), the establishment or upgrading of secure cloud information storage protocols and the distribution of relevant information to target users with the support of devices capable to render augmented reality environments. The project solves the issues related to the polymorphism and interpretation of patient-related data, the appropriateness of data storage and availability in the cloud, and the multidimensionality of the data distribution in the context of augmented reality.

The operation is conducted as part of the Priority Area: 1.2 "Strengthening enterprise investment in research and innovation and encouraging integrations and synergies between companies, research and development centers and the educational sector."